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Define individual behaviour? Describe operant conditioning theory of learning. How does it differ with classical conditioning theory of learning?
Explain marketing Environment? Describe the significance of environment in marketing. “It is significant in marketing to understand buyer’s behaviour”. Explain.
What do you understand by business environment? Explain impact of different components of micro environment.
Explain the contribution of Neo-classical theory of organization? Neo-classical theory is the improved version of the classical theory. Explain with suitable example.
Describe the significance of marketing information system. What are its main components? What steps will you take to develop the effective marketing information system?
What do you understand by social responsibilities of business? Explain its different dimensions.
Describe strategies for behavioural change. Do you think that these strategies are useful for the organization? Illustrate.
What do you understand by SEZ? Describe its important features.What are the goals of Market Development Assistance (MDA)? Explain different components of MDA.
Illustrate following statements: “Various segments of the market demand same product” and "There is no advantage in having agent in export market”
What is meant by balance of payments? Explain important features of India’s balance of payments. Explain different measures initiated by Government of India for promoting exports.
Explain international marketing research? Describe its significance in shaping marketing strategies of the international firm. Explain in detail the barriers to international marketing of services.
Describe in detail four of the main multilateral environmental agreements with trade provisions.“All contracts are agreements but all agreements are not contracts”. Comment upon the statem
Discuss how will you implement and evaluate the marketing programme. “Economic incentives are strong enough to motivate workers”. Describe pros and cons of the statement in the light of s
Explain the impact of internet and e-marketing on libraries and information centres. Discuss characteristics of information as a marketable commodity and describe how it could be marketed.
Networks and telecommunications are the significant components of information system. Comment on this statement in detail.
What do you mean by the term customer value? Explain the important factors on which customer value is based.
What do you mean by the term visual merchandising? Describe the objectives of the visual merchandising?
What do you mean by the term product diversification? How would you plan diversification for the firm? Explain with appropriate illustrations.
What are the various forms of business ownership? Which one of such forms would you propose to your client in case of a small business unit and why?
What do you mean by the term capital structure? Describe the factors determining the capital structure.
What do you understand by the term training? Differentiate between training and development.
Company A produces products P1 and P2. Historically, demand for P1 peaks in the summer months, while demand for P2 peaks in the fall months. Based on historical trends, demand is expected to grow un
Differentiate between univariate and multivariate analysis. Point out the importance of multivariate analysis in business and Management research? Explain the contexts in which the following measure
Explain the significance of case study approach in Management research? Describe the different steps in formulating a case research design.
Discuss the role of Management teachers as facilitators of learning. Examine the different aspects of professionalism in Management teaching. Suggest ways in which professional development of manage