Question 1:
a) Describe the three specific challenges that face marketers of services.
b) Describe the four characteristics of services.
Question 2: Use an illustration of a product which has introduced ‘new sizes’.
a) What could be the effects on the purchasing of the product?
b) What are the merits and demerits of introducing new pack sizes?
Question 3: Using an example of your choice, describe some ways in which technology can affect a business.
Question 4: The green marketing process needs the matching of both internal and external variables.
a) Describe five internal variables.
b) Describe five external variables.
Question 5: Describe what marketers mean by the term ‘new products’.
Question 6: Describe the given marketing terms:
a) Chain of distribution
b) Distribution channel
c) Intermediary
d) Display
Question 7: By using an example of your choice, describe four differences between the buying behaviors in a Business to Business market compared to a Business to Consumer market.
Question 8: Describe the given marketing terms:
a) Service quality
b) Market planning
c) Scaling techniques
d) Offline promotions