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what is mass marketingmass marketinginto mass marketing consumers are impossible to differentiate and all are within one segment seller engages into
what are the levels of market segmentationabout the levels of market segmentationthe number of possible segments which will result by a segmentation
explain about the use associated segmentationuse associated segmentationan extremely effective and popular form of segmentation categories consumers
what is socio-cultural segmentationsocio-cultural segmentationconsumer markets are subdivided within segments upon the origin of social-cultural
q disadvantages of divisional structures- as the complexity and diversity of products and markets within the group increase central coordination by a
what is psychographic or psychological segmentationpsychographicpsychological segmentationa psychographic or psychological characteristic taken as to
what is demographic segmentationdemographic segmentationthis characteristic as like age sex income marital status occupation as well as education are
what is geographical segmentationgeographical segmentationin this segmentation the market is divided through location as like nationrsquos states
why are bases for segmentation essentialbases for segmentationto develop a segmentation strategy the first step is to select the most appropriate
explain about the words of schiffman and kanuk about market segmentationin wordings of schiffman and kanuk as ldquothis is the process of dividing a
what is market segmentationmarket segmentationmarket segmentation is the process of dividing a total market into group of consumers who have
define the final stage of decision making processpost purchase performance evaluation in the last stage of buying process the productrsquos
explain about purchase and decision implementation in decision making processpurchase and decision implementationwhen the decision to buy has been
how is evaluation and selection important in decision making processevaluation and selectionthese are two-stage decision process of circulating of
explain about the information search in decision making processinformation searchinformation searching can be within both ways formal as well as
advantages of divisional structures- quicker decision making eg autonomous divisions do not have the long-winded process of a long chain of command
what is the significance of problem recognition in decision making processproblem recognitionas any other decision-making process this is the first
define the organizational buying decision process in brieflythe organizational buying decision processbusiness buyers do not buy goods for only
explain about the straight rebuy purchasea straight rebuy purchaseit is a routine purchase of similar products under roughly the same terms of role
how is modified rebury purchase affected in buying decisiona modified rebury purchase this is a type of buying situation in that the buyer wants to
q benefits of shared service centres cedil economies of scale eg sharing overhead of a centralised function or process across divisions in the same
q what do you mean by shared service centresshared service centres consolidate one or more back-office operations for numerous divisions of same
how is network play significant role in buying decisionnetworkit is a kind of buying situation in which a purchaser buys a product or services for
q divisional structures ndash product organisationthe functional structure is normally adopted by an entrepreneurial structure eg small business
how a buyer can decides in making a purchasea buyer has to take few decisions while making a purchase for such decision there are several