determine the flexibility of advertising, Marketing Management

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determine the flexibility of advertising

Determine the flexibility of advertising tool

Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment. Even though the costs can be extremely large, a vast number of people can be reached with a message, so cost per contact can be the lowest of all the tools in the mix. Advertising and related media are considered at some depth in Module 12 to Module 14.

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