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What is B2C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What are the limitations of B2C e-commerce?
How does the communication climate affect motivation and organizational/team commitment?
Provide a brief analysis of the culture and behavior of your organization or an organization with which you are familiar.
What makes a person servant leader? Support your answer with examples.
The ways a borders shapes identities of a region has been discussed. In this essay, students will chose a border (present or past) from the provided list
What is meant by store atmospherics? How can the elements of atmospherics be used to increase the store’s success?
Purpose of setting objectives - Converts vision into specific performance targets - Creates yardsticks to track performance
What is visual merchandising? How do a retailer’s store front and marquee participate in development of a store’s image?
How well you demonstrate the principles of communication presented in this module.
How can communication be improved in your organization? Is the use of e-mail efficient or effective communication? Why?
Discussion will focus on Company Values vs. Personal Values. Using the class discussion board, respond to the following:
Develop a response to the questions below about competition in the Golf Equipment Industry in 2008:
Explain the different types of direct selling. What is the difference between a multilevel network and a pyramid scheme?
Why are consumers' needs and goals constantly changing? What factors influence the formation of new goals?
Assume you are a business consultant for a chain of 37 traditional department stores located in 12 midwestern U.S. cities.
Assume that you are the director of marketing for a national chain of convenience stores. Your firm has about 200 stores located in 43 states.
What would be the benefits / challenges of the work community revisiting those statements?
A discussion of the risks associated with participation and whether or not study participants were informed and fully aware of the potential risks.
What is a significant employee behavior issue that managers confront in the workplace?
Changing Organizational Culture. Based upon a review of the article presented by Kotter International titled The Key to Changing Organizational Culture
Timing is an important part of a sales promotion plan. Trade sales promotions must be properly timed to ensure channel members fully maximize the opportunity.
Consider carefully the potentially annoying downsides of various forms of direct marketing to consumers.
What are some advantages and disadvantages of using formal and informal channels of communication?
The Human Relations Movement. Discuss the Hawthorne Experiment and its implications as a legacy in the workplace;
What would be the best approach for a sales manager to determine the appropriate rewards program to implement for her salespeople?