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What are the advantages of qualitative measurements when doing marketing research?
Describe IBM's global marketing strategy. Discuss what countries that this company operates
To what risks might Fujiwama expose itself were it to go all out to gain that #5 market share position?
How can companies capitalize on differentiation and positioning strategies using the 4 P's marketing mix?
Relative to your own research, what factors should you consider in making this pricing decision?
Assignment: Perceptual Maps in Marketing. Please re-write the scenario below in your own words.
Consider the ease with which competitors can duplicate products, method and content of promotion and pricing.
The article can be from any bone fide online business/marketing source.
Define marketing. Include in your personal definition of marketing plus definitions from two different sources.
How does standardization of a global product affect targeting strategies? Which methods are most effective to mitigate those affects?
AT&T's marketing strategy and tactics encompasses every facet of the marketing mix, in fact, the mix contributes to the company's many successes.
How are companies incorporating social and other media "Word of Mouth" advertising into their marketing mix?
Select and explain the most suitable method for measuring advertising effectiveness.
Others contend that the only legitimate form of marketing research involves quantitative measures.
Your planning unit has been tasked to explore opportunities in retailing in different countries. You have been given the task of writing a report
What are the essential components of a marketing plan?
There are two parts, you will read an article that discusses interviewing techniques, and you will then apply what you have learned by creating your own
Describe, in marketing terms, that company's website strategy in terms of product, price, promotion, and distribution.
Discuss how the strategies can help your company implement the new line of business suits.
Is there a way to create and sustain a stimulating environment that will also help retain talent? What is it? How does it work?
Problem: What is the value and purpose of a marketing positioning statement?
Task: For STARBUCKS Q1. Describe the main line of business of the company
Consider the various components of a business plan and identify two (2) components that you believe would be the most challenging for you
Explain what you have learned about the DBA program. Indicate how you can apply this information to be successful in the program
Problem: How could I develop a matrix which compares the five elements of the promotional mix based on the following 3 criteria: