Problem 1: List three quantitative measures your company uses to analyze, track and monitor marketing effectiveness. How are these measures used to establish the linkage between marketing activities and company performance? Provide specific examples.
Problem 2: What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?
Problem 3: Describe your organization's marketing mix. Does it meet the needs of your target customers? Why or Why not. Select one of your organization's major competitors, compare and contrast the two companies' 4P's (product, placement, price and promotion). Which company does the best job at differentiating itself and why?