Problem:
"What is Marketing?" Your answer should be at least 1,700 words and should incorporate key terms, as well as key concepts of the marketing process, strategic planning, relationships, tools and scope. For example, you might focus on and explain the difference between products and services, relationships such as B2C and B2B and buyer behavior, marketing research, integrated marketing communications, elements of the marketing mix, the digital age and global marketing, market segmentation and/or pricing.