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Recommend a decision based on your scorecard. Present the paper in Microsoft Office Word document format.
Select five types of jobs you would consider taking. Identify objectives you would use in making decision. Create a utility scale using the direct approach.
- What are the most valuable concepts we can learn from decision-making methods?
Market research projects cover a wide range of marketing activities which provide the required information to marketers for effective business decision making.
Appropriate methodology along with a well thought-out research design during the planning, data collection, and interpretation phases of the research process.
Identify and analyze three current business trends that are impacting marketing. What role does motivation play in buying behavior?
Compare and contrast two change management models from the literature. Analyze and evaluate their implications for effectively managing organizational change.
Evaluate the challenges of conducting quantitative and qualitative research.
Discuss the market segmentation for the Ritz Theatre and Museum in Jacksonville, Florida.
Discuss the effectiveness of Red Bull's sponsorships. For example, Bull Stratos. Is this a good use of Red Bull's marketing budget?
Select a fashion company that has multiple brands. Describe their brand portfolio and brand hierarchy.
To take advantage of an international "fare war," Marie had already booked the Hastings' flights
How would you assess your current skill level in paraphrasing and annotating?
How do Meredith's actions affect the airlines? How can actions like these affect yield management programs?
Question: Is targeting a minority group unethical, or is it an ethical (and sound) business practice?
Here is a checklist of ten points for you to follow when taking the decision to enter new international markets.
Find two articles that pertain to marketing and hospitality management styles. The articles should be less than three years old and should exceed three pages.
Problem: Take the role of a mid-level manager at Pegasus from the Case of the Million Dollar Decision.
Summarize the key facts of the case. What are the critical issues being presented here?
Develop the Comprehensive Project / Strategic Marketing Plan and present a preliminary outline
Problem: Why do people in different cultures buy different products? Discuss with your peers the types of vehicles you have seen in other countries.
In this article you will get an overview of marketing research process, which is not meant to make you a marketing research expert
Who are the current customers/users? You must Include information related to demographics, psychographics and buying behavior, price sensitivity
Explain four ways that technology and the Internet have contributed to a rapid growth in the accessibility of secondary data and its increasing use in marketing
Visit the Gallup organization's web site. What survey methods have been used by Gallup in some of the recent surveys posted at this site?