Ethics of marketing tactics by subprime mortgage companies


Problem:

Write a memo (approximately 2 pages) in which you (a) reflect upon the ethics of the marketing tactics used by subprime mortgage companies referenced in the articles, (b) discuss the impact of these tactics on a neighborhood of your choice, and (c) provide some recommendations as to how mortgage companies might operate more ethically.

The paper will be assessed based on (a) the depth of your reflection on the ethics of the subprime mortgage lending tactics, (b) the depth of your discussion on the impact of these tactics on a neighborhood of choice, (c) the degree to which you suggested a remedy that is explained in sufficient detail, and (d) basic writing skills (good grammar, writing mechanics, etc.).

See the following article:

Article: A Fight Over the Fine Print By Kirstin Downey, Washington Post Staff Writer.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Ethics of marketing tactics by subprime mortgage companies
Reference No:- TGS02028525

Now Priced at $20 (50% Discount)

Recommended (93%)

Rated (4.5/5)