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What is difference between strategy and tactics, and how can understanding this difference help your organization make better decisions?
Has technology adoption brought new customers and/or customer demographics to the bank?
What is the overall purpose of a marketing plan? How does a marketing plan and strategic marketing plan fit together?
Your company is considering marketing a low cost laptop computer that can be used by home users to access the Internet and run basic programs
Launch more aggressive advertising campaigns and sales promotions.
What other strategies can Starwood Hotels employ to encourage selection and loyalty from corporate travel managers and event planners?
It is a reflective self-analysis. Its aim is to get you to use the academic skills learned at Business School 1 to help you assess
Westin hotels in Asia to focus their distribution strategy on intermediaries, or should they employ multi-channel distribution strategies?
Give advice to at least two other participants with regard to their core strategy. Does the strategy make sense?
The final component of the Strategic Marketing Plan is the Marketing Mix.
Should the company adopt a direct-marketing model like the one used by DellTM Computer
Why is planning important in marketing? What are the essential components of a marketing plan?
The problem I am having is identifying its competitors from the marketing and strategic group perspectives.
A bakery is a viable business opportunity. There is a strong urge for fresh, baked food in the community. Few bakeries however, exist to satisfy the need.
You own an Internet company that sells gift baskets. A customer can pick out what he or she wants in the basket to make it a more personalized gift.
What is marketing research? How has the Internet impacted marketing research?
What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing?
In marketing they talk about four target marketing strategies (undifferentiated, differentiated, concentrated and micromarketing).
Identify the best target segment and marketing strategy for gaining market share for new entrants.
Discuss whether this leader demonstrates charisma according to Weber's approach.
Travel World is considering buying a banner ad to be run at the top of a web site featuring discounts on air flights and car rentals.
Discuss which major segmentation variables for business markets a manufacturer of corporate jets can use.
What is differentiated distribution strategy? Describe how a wholesaler can use this strategy to provide better service.
In 1996 L. L. Bean mailed catalogs devoted to providing corporations with a selection of Christmas gifts to be used as employee incentives.
What are the similarities and differences between promotional push strategies and promotional pull strategies?