Solved: Evaluate the power and influence of a reference group, Marketing Management

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Evaluate the power and influence of a reference group

Problem:

Evaluate the power and influence of a reference group. Give an example of a reference group where you have asked for help in a buying decision, and give an example when a member of a reference group asked you for help in a buying decision. Support your position.

Discuss the reference group's impact on the buyer's decision, in terms of the power/influence of the reference group.

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Marketing Management: Evaluate the power and influence of a reference group

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