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If marketing is truly successful, selling is unnecessary. Do you agree or disagree?
Design a Personalized Warehouse. Would like any idea on how to get started and concepts of designing my own warehouse.
You have been summoned by your CEO to explain what you believe are the 3 most critical issues in marketing that will affect your company in the next 5 years.
The Ohio Lottery has just developed a new instant lottery game and is looking to launch a significant advertising campaign
How did the positioning of each product contribute to the resultant success or failure?
The image contains the quantity ordered by an auto parts warehouse, where A = 54 units and B = 118 units.
I just developed a new product named Wash n'Dry which basically is an automatic process from washing to drying
While the terms "marketing" and "sales" are often confused and used interchangeably, they are not synonymous.
Describe the steps involved in the personal sales process. Why is the personal sales process a crucial component of marketing?
Describe a current or recent advertising campaign you found to be particularly effective.
As today is Earth Day, and many companies seem to be "going green" these days, I thought we'd look into this matter from a marketing perspective.
What can marketers do to minimize the potential bias or skew that can result?
Imagine that you are the CEO of a publicly traded organization (e.g., Chevron, Exxon Mobil) that operates in the oil & gas
I need help determining the ethical considerations and technology considerations of this move for a PR campaign.
How do you define marketing? Give personal definition of marketing and definitions from two different sources.
For each scenario, which product should the salesperson recommend to the customer and why?
Based on Maslow's Hierarchy of Needs - describe in one paragraph for each of the five needs on how your brand addresses the customer's needs.
What are quantifiable elements as it relates to our product feature that I need to research and submit?
Imagine yourself a consultant. Please write a short memo to Uber where you suggest how they can use the idea of a disruptive technology to improve its operation
What is the difference in job responsibilities among the following: management accountant, operations manager, and marketing manager?
Identifying or defining a firm's target market is crucial marketing intelligence that is heavily dependent upon the availability of pertinent market information
How do the IE 4364 students translate their manufacturing/assembly context (auto/bike) to other industry sectors?
What is brand image? Why is it important? Describe the brand images you think the following brands have among your coworkers:
What can a company do to acquire and retain new customers? If a company has established corporate or organizational goal to establish & maintain customer focus
Imagine that you are assigned the responsibility of finding several tax research authorities that your firm would need to focus