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IMC is an important concept in marketing. What are the barriers to a marketing manager's implementation of IMC?
How are advertising and sales promotion similar? Different? Which do you think is a more effective communications tool and why?
Give an example of an industry that has witnessed substantial change in channels of distribution.
Develop two examples of companies that are using other companies as distributors. What benefits are the original companies receiving in these two cases?
Understand the reasons behind organisations changing the structure and location of HR service provision.
Each group member should select one or more of seven pricing methods (listed below) to evaluate and determine the advantages and disadvantages
Create a 1,400- to 2,100-word Project Implementation Plan for the project selected by the Learning Team in which will also be used for the final implementation
Your former co-worker brings this challenge to your marketing networking association. meeting.
Can you draw about alternative channel management techniques? How can this knowledge help you make better applied marketing management decisions?
Reflect on your role as the new Marketing Manager of ITO. How is this experience different from your previous roles as a Marketing Analyst?
Relate how technology can propel an organization's global expansion strategies.
Besides selling directly to the end user, how could ITO use distribution channels to sell its services and grow its business?
Define and provide an example of the four reasons why structures differ, which are as follows
Using the product Ipod, prepare a paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies.
Explain each step of the change model. Compare and contrast each model of change.
How would you assess Wendy's handling of the crisis? How would you assess its treatment of Ayala in a public relations sense?
Organizational behavior is a field of study that investigates the impact individuals, groups, and structure have on behavior within organizations
Describe the process of performing an external audit in an organization doing strategic planning for the first time
I need some assistance in writing a 2 page expansion strategy for a company to include sending out press releases and give public interviews;
What is a distribution channel? What is the relationship between channels of distribution and logistics?
What are some documented mistakes made in the past in marketing in North American products to international markets?
Based on these definitions, explain the importance of marketing in organizational success. Provide examples from the business world to support explanation
Identify the differences between Esprit and Nokia and how the two operate differently and decide whether or not one company could cross
Discuss the advantages and disadvantages of doing different types of test marketing for a new product.
What factors contribute most to the consumption of these items? How do marketers leverage these factors in their marketing strategies?