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we consider questions concerning strategy development and demand forecasting in volatile marketing environments:
Describe a marketing information system (MIS). From what sources is the MIS developed. Please provide an example.
You found a bakery and decided on intensive distribution using a four level customer marketing channel.
What are the main differences between sale promotion and advertising.
Describe a type of marketing research she can use to gauge the consumer's response to the tea brewer.
Please help me begin structuring my assignment and finding resources to document the various international research methods applicable in Japan.
Problem: I have to create an advertising plan for a made up product that Garmin will produce.
Discuss and support your position on social effect and economic effect on society.
Task of demonstrating to your President that there is enough demand for your new product to invest in the development of your product.
Question: Describe the target audiences that would be interested in a high end grocery store.
Excluding the supermarket two for ones, choose a product and marketing campaign that targets buyers in a down economy.
Include real world examples to describe the following classifications of sales promotion techniques:
You think it might be best to contract with an external service to research international markets.
Select a product or service that you would like to introduce to the marketplace. It may be a product or service from an existing company
The text discusses the increasing use of "advocacy advertising" and "issue advertising."
How have thoughts, perceptions and ideas about marketing as a discipline evolved over the past few months?
What is your recommendation to Hank on how to research the international market?
If you were in charge of the Sony PlayStation 3 launch for the holiday season of 2006, how would you position the new console?
You have been asked to create a plan for a new product "The Velcro Pillow." for an organization
What type of new- product pricing strategy would be involved in considering a new free- checking product for the bank?
Identify at least 2 companies that have faced specific issues related to selecting marketing metrics and how they solved their issue.
What are the market research methodologies that are used within a health benefits company
Why would a marketing manager find the income statement more useful than the balance sheet?
In the past thirty years the rates of global migration have been one of the highest in human history, between countries and within them as well.
Explain the concept of a hybrid channel distribution system. Provide an example.