Advantages and liabilities of creating loyal customers
Problem:
Explain the advantages and liabilities of creating loyal customers for your firm. Critique the customer retention strategy of your firm. Include specific suggestions for improvement.
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What is business ethics? What are some examples of unethical behavior within an organization? How is HRM involved in business ethics?
What is Direct Marketing (DM)? Describe at least three forms of communication that direct marketers utilize (e.g. direct mail catalogs).
What are the similarities and differences between the first principles of knowledge and of conduct?
Discuss a minimum of two research methods that could be used to address this research problem.
Explain the advantages and liabilities of creating loyal customers for your firm. Critique the customer retention strategy of your firm.
Compute the cost of preferred equity assuming the dividend paid for preferred stock is $2.93 and the current value of the stock is $50 per share.
An ongoing investment in training and development is essential for improving the performance and participation of employees in organizational initiatives.
Make an recommendation for which site is the best based on their emarketing tools and apparent customer service.
Research a traditional company that uses a good Marketing Information System to gather data.
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