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Explain the meaning of an ethical issue. Identify the one ethical issue in the case scenario that is irrelevant to the case scenario. Explain why.
Why would you like to own an all-electric car? Do you think there is viable market for such a product? Use secondary data to research the viability of selling.
What TARGET MARKET do you suggest that AIRBUS should pursue for the A-3XX? EXPLAIN your answer in detail.
Based on your assessment, what is the CENTRAL PROBLEM facing Dell management? EXPLAIN your answer in detail. EXPLAIN your answer in detail.
Explain why you are targeting these segments and three possible channels you would use to place your product for distribution to this target market.
What is the format of the research report in public relations? About how long is each section?
Conduct market research to determine additional business opportunities. Recommend marketing strategies based upon additional secondary research you conducted.
Provide a detailed background brief - what is the product or service, what is the customer need it fulfils, and a description of the customers it serves.
Review all of the operational CRM technologies and determine which one would add the greatest value to ACS's business.
What are the two different types of CRM and how can they be used to help an organization gain a competitive advantage?
Explain ERM and describe how the Ritz-Carlton could use it to increase efficiency in its business.
Customer Relationship Management Strategies On average, it costs an organization six times more to sell to a new customer than to sell to an existing customer.
Comparing CRM Vendors As a team, search the Internet for at least one recent and authoritative article that compares.
You are already familiar with customer relationship management and how CRM systems can help an organization create strong customer relationships.
Employee Relationship Management All new employees at the Shinaberry Inn & Spa wear bathing suits during orientation to experience the spa's exfoliating shower.
Create a report summarizing CRM systems and detail how such a system can directly influence Cold Cream's revenues.
Create a strategy to revamp the customer service center at Creative.com and get the company back on track.
How can companies use Halo to increase their business efficiency?
Identify content management and document management and explain how Costco is using them to improve business operations.
The cost of purchasing Dentix. The location of the Dentix offices. The current number of customers per dentist, per office, and per state.
Why is it important for all of DreamWork's functional business areas to work together?
Develop a proposal describing the potential IT-enabled competitive opportunities or threats Cheryl might be missing by not embracing IT.
Applying the Three Generic Strategies This chapter discussed several examples of companies that pursue differentiated strategies.
Your first task on the job is to prepare a report detailing the following: Fundamental reasons for the gap between IT and the business.
If you are planning a career in marketing, you should research customer relationship management systems, blogs, and eMarketing.