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What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?
Prepare a report which identifies the company you have chosen for your course project, and the products or services the company is planning to introduce to US.
What was the manager's or organization's reaction to the failure? How does that reaction compare to what you learned in this week's lesson?
Discuss the advantages and disadvantages of a person-focused approach for both the employer and the employee.
Determine three ways that employee layoffs can affect other employees in the organization.
What Problem does the product/service solve? Provide a minimum of two articles to justify. One article can be substituted for 5 different individual responses.
Select what you feel are the two most important of the six criteria for policy prescription to use in deciding a policy's effectiveness.
Provide an example of a company that artificially created a shortage to increase the demand? And do not use the Cabbage Patch dolls or the Tickle Me Elmo.
What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels?
Identify the ethnic groups; the languages spoken; the population demographic breakdown by age and gender. What is the population growth rate?
Assume that the original qualifier was certainly; indicate whether the qualifier changes as we move from a simple, static, uncontested argument to a complex.
Marketing to Global Consumer: Global Business uses a format to teach the basics of marketing in a global economy.
Pick any trend from the list and explain how the trend is useful for marketers. What other type of information would be useful?
Go to "sustainability," then review the company's commitment to sustainable management, particularly the section that pertains to its suppliers.
What are the major market segments? What are their motivations and unmet needs?
Marketing Intelligence has become increasingly important to Marketing Managers as an aid to formulating marketing strategy.
Please, watch this short video clip that demonstrates the power of marketing research at the core of successful marketing.
Calculate the market share for each competitor for the years 2011 and 2012, and rank and discuss their relative market shares.
Choose one of the following and describe how you think social media Marketing could help strengthen it brand:
What is Integrated Marketing Communications and why is it so important in the 21st century for marketers to embrace this?
Create a plan to attract customers at the first level of the relationship marketing continuum--price--and move them to the next levels with social interactions.
Some researchers maintain that the only way to really learn about consumers or brands in through qualitative research.
Assess how your chosen issue potentially affects the strategic considerations of your organization involved in a global economic environment.
What are some factors that lead to changes in American values? Who is involved in the decision? Who makes the final decision?
What background material is relevant? What is my thesis or purpose statement? What organizational plan will best support my purpose?