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Choose one of the following and describe how you think social media Marketing could help strengthen it brand:
Thanks to improvements in technology, drive for ROI, the concept, and approach of integrated marketing communications has become a huge focus.
What is a market survey? What factors determine the relevant market for a survey? Why is the definition of the relevant market so important?
What are your views on the future of social media - and social media marketing?
Develop strategic objectives that communicate major goals related to:
How do marketers use competitive intelligence to shape marketing strategy decisions? Why is competitive intelligence so hot in today's business world?
Marketers can obtain needed information from internal data, competitive marketing intelligence, and marketing research. Compare and contrast each of these.
How were they able to positively influence consumer buying behavior amidst tight credit?
Should Marketers Test Advertising? Advertising creative believe ad pretesting inhibits their creative process and results in too much sameness in commercials.
Thinking specifically of the airline market, what are the most important factors in Qantas microenvironment?
Identify the most strategically important influences on NDLS' performance, both positive and negative.
What will you do to foster an environment of creativity and innovation to ensure that your company can stay on top of the competition in a global environment.
What are major do's and don'ts? Can you provide some examples of specific marketing attempts targeted to Gen Y that work or do not work?
How does a firm integrate principles of both operations management and project management to create customer value? Find and cite examples.
Looking forward what will be the key developments in the global environment of business for the next few years, what challenges will Porsche face?
Why do you think these restaurants are unbundling their products? When is product bundling effective?
What did people do before they had such an amazing tool? Why is it so valuable in today's job market?
A marker manufacturer wants to determine process control charts for a machine that cuts the plastic for marker height.
The five dimensions in the marketing environment, which one do you believe is the most important? Explain your answer.
How could Qantas use segmentation and specific segmentation variables like demographics, psychographics, buyer-graphics and geographic?
Discuss the elements of a supply chain. What are the steps involved in producing an order and shipping it to the customer?
What was the cause of the conflict? Was it one of the fundamental causes that often lead to conflict? How did you handle it?
What value do retailers add to a product? What value do retailers add for producers and the ultimate consumers?
What are the assumptions of the reinvestment rate, and which method is superior and under what conditions?
How does Alien Spy impacts organizations, companies or people? Describe other interesting things you have found about this incident.