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1 pick a brand identify all its brand elements and assess their ability to contribute to brand equity according to the
1 pick a product category consider the strategies of market leaders in different countries how are they the same and
have you had any experience with a brand that has done a great job with relationship marketing permission marketing
1 pick a brand marketed in more than one country assess the extent to which the brand is marketed on a standardized
1 think about the products you own assess their product design critique their aftermarketing efforts are you aware of
1 choose a product category profile all the brands in the category in terms of pricing strategies and perceived value
pick a brand and gather all its marketing communication materials how effectively has the brand mixed and matched
1 what do you see as the role of the internet in building brands how would you evaluate the web site for a major
citibank holds 37 million in foreign exchange assets and 29 million in foreign exchange liabilities citibank also
1 think of the country in which you live what image might it have with consumers in other countries are there certain
1 look at the coupon supplements in a sunday newspaper how are they building brand equity if at all try to find a good
question 1in conjunction with the housing foreclosure crises in recent years many economists expressed increasing
after winning major championships star players often complain about their lack of endorsement offers similarly after
consider the mcdonalds tracking survey presented in branding brief 8-1 what might you do differently what questions
1 pick a brand employ projective techniques to attempt to identify sources of its brand equity which measures work best
1 pick a product category can you profile the brand personalities of the leading brands in the category using aakers
1 choose a product conduct a branded and unbranded experiment what do you learn about the equity of the brands in that
1 what do you think of the interbrand methodology what do you see as its main advantages and disadvantages2 how do you
1 what are some of the product strategies and communication strategies that general motors could use to further enhance
1 pick a brand extension use the models presented in the chapter to evaluate its ability to achieve its own equity as
1 pick a brand assess its efforts to manage brand equity in the last five years what actions has it taken to be
1 identify a fading brand what suggestions can you offer to revitalize its brand equity try to apply the different
write a paper that evaluates the regulatory dimensions of derivatives and commodity markets including the
micro spinoffs inc issued 20-year debt a year ago at par value with a coupon rate of 6 paid annually today the debt is
hyson plc acquired 75 of the shares in green plc on 1 january 20x0 for pound6 million when green plcs accumulated