Sorts of influences that affect consumer behavior

Question

Write down the various sorts of influences that affect consumer behavior?

Answer 1

There are various influences; few of them are illustrated below:

i) External Influences: It includes Social, Cultural class Reference groups.

ii) Situational Influences: It includes Market offerings, Complexity and Demographics.

iii) Internal factors and processes:

a). Psychological Characteristics -Motivation, Learning or socialization, Attitudes , Personality, Lifestyle
b). Decision Making - Recognize needs, look for information, assess alternatives, Make purchase, Post purchase.