Key Concept of business case- socially responsible behavior
Define the Key Concept of the business case for socially responsible behavior.
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Key Concept:
1: The superior the public profile of a company or brand, the bigger scrutiny of its activities and the superior the potential for it to become a goal for pressure group action.
2: There is little firm proof indicating shareholders are disadvantaged in any meaningful or substantive method by a company’s actions to be socially responsible.
Companies that take social responsibility seriously can enhance their business reputations and operational efficiency while also decreasing their risk exposure and encouraging loyalty and innovation.
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