Setting up marketing department

Question

As an advisor, what would you suggest a company when setting up its marketing department?

Answer 1

As an advisor, I would:

a) Recommend the structuring of marketing department as per the demands of the various tasks, roles and responsibilities keeping in mind the cost (or budget) factor as long as it fits in the budget of company.

b) Determining and establishing the level of capabilities, duties and responsibilities of the staff through job specifications and job descriptions.

c) Proper and customary supervision of the department to make sure its smooth functioning.