Sales promotion techniques
According to the Indian market, what are the various sales promotion techniques?
Expert
The various kinds of tools employed in the sales promotion are as follows:
i) Consumer promotion tools: It directly targeted to the end consumer stimulating the interest among them to buy the products instantly. Example: Price reduction, contests, “buy one get one free” offer on products, exchange offers and so on.
ii) Trade promotion tools: Such motivate selling of product and brand promotion for the retailers and wholesalers and such as discounts offered by the manufacturers and payments offers to the channel managers.
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