Procedure to measure the advertising efficiency
What is the basic procedure to measure the advertising efficiency? Briefly describe.
Expert
Managers can keep the track of their advertising effectiveness in the given regions:
i) Advertising costs acquired per hundred target customers.
ii) The percentage of audience who noticed or viewed or related and read the advertisement or listened to it (depending on the medium).
iii) The purchase response of the consumers subsequent to coming across the advertisement.
iv) Inquiries produced by the advertisement.
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