Procedure to measure the advertising efficiency
What is the basic procedure to measure the advertising efficiency? Briefly describe.
Expert
Managers can keep the track of their advertising effectiveness in the given regions:
i) Advertising costs acquired per hundred target customers.
ii) The percentage of audience who noticed or viewed or related and read the advertisement or listened to it (depending on the medium).
iii) The purchase response of the consumers subsequent to coming across the advertisement.
iv) Inquiries produced by the advertisement.
Are the pricing policies of an organization long term or short term based? Briefly explain.
Explain in brief what the promotion mix includes off?
Write a short note on the advantages of the direct marketing?
What are the regions covered beneath marketing audit? Describe briefly?
Briefly illustrate who controls the marketing effectiveness of an organization?
What are the various kinds of pricing approaches for a firm?
Discuss the main influences on organisational buying behaivour andindicate how salesforce can benefit from a clear understanding of these influences
Write down the merits of ‘internet marketing’?
Define the term deficiency?
Explain what monitoring and controlling marketing actions necessitate?
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