Price-component of marketing mix
What do you understand by the term price which is the component of marketing mix?
Expert
Price plays a significant role in the success of a service or product. Not merely is it a major determining factor for the customer whereas buying a product however as well plays a main part in finding out the image of a product in the mind of customer. The seller encompasses to as well keep in mind the gain element while deciding the price of the product. Therefore a balance among all the features has to be accomplished to find out a balanced pricing policy.
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