Marketing research-Usability of the website
Explain how can web marketing research data be employed to enhance the usability of the website?
Expert
WebCMO gives a freeware ‘SiteSurv’ to help the web site owners to comprehend their visitors: Where did they come from? How did they find out your web site? How do they assess your web site? How and why are they satisfied with your website? Will they re-visit your website? Why do they re-visit your web site?
All the questions are much significant for a web marketer to develop site sign strategies to attract many people to come back again and again.
Briefly describe how the frequency distributions are compiled.
Write down the reason of building a channel?
Illustrates the compliance approach?
What are the different between continuous enhancement and process reengineering programs?
Briefly write down about Non-programmed decisions?
What are the issues for evaluating the potential threat of entry?
How are Ethical Conduct and Benchmarking performed?
What do you mean by the term self-concept which is the Rogers basic constituents of the personality?
Write a brief note on the term ‘Segmented market’?
Why is the supply side of an industry fragmented?
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