Introduction stage of a PLC phase
What do you mean by the term Introduction stage of a PLC phase?
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Introduction stage: This stage signifies to the period whenever the product has been introduced in the market-place targeted to particular or wide segments. Due to less demand at this phase the costs are very high and the sales volume is low as well the competition is quite less in the market. The demand has to be made so that the customers are inclined in the direction of trying the product.
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