Weakness or strongest of company competitively

Question

Is the company competitively weaker or stronger than key rivals?

Answer 1

a. Using benchmarking and value chain analysis to determine a company’s competitiveness on cost and price is essential but not adequate.

b. The answers to two queries are of exact interest:

• How does the company grade relative to competitors on each of the valuable factors that determine market success?
• Does the company have a net competitive benefit or drawback vis-à-vis key competitors?

c. An easy way for answering the questions posed above includes developing quantitative strength ratings for the company and its major competitors on each industry main success factor and each competitively decisive resource capability.