Symbolic culture-alteration action
What is symbolic culture-alteration action?
Expert
Symbolic culture-alteration actions:
Managerial actions to tighten the culture-strategy fit require being Symbolic. Symbolic actions are important for the signals they send about the types of behavior and performance strategy implementers desire to give confidence. The most valuable symbolic actions are those that senior executives take to lead by example. Another sort of symbolic action contains the ceremonial events organizations hold to honor and designate people whose performances and actions typify what is called for in the new culture. The top companies and the top executives skillfully use symbols, role ceremonial occasions, models, and group gatherings to tighten the strategy-culture fit.
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