Schemes to capitalize on competitor weaknesses

Question

Illustrates the schemes to capitalize on competitor weaknesses?

Answer 1

Schemes to capitalize on competitor weaknesses:

Initiatives that exploit competitor weaknesses stand an improved possibility of succeeding than do those that challenge competitor strengths. choices for attacking the competitive weaknesses of rivals contain: (i) going after the consumers of those rivals whose products lag on features ,quality, or product performance, (ii) creating particular sales pitches to the consumers of those rivals who give subpar consumer service, (iii) trying to win consumers away from rivals with weak brand recognition, (iv) emphasizing sales to buyers in geographic areas where a rival has a weak market share or is exerting fewer competitive effort, and (v) paying particular attention to buyer sections that a rival is neglecting or is feebly equipped to serve.