Illustrates about Franchising Strategies

Question

Illustrates about Franchising Strategies?

Answer 1

Franchising Strategies:

1. While licensing works fine for manufacturers and owners of proprietary technology, franchising is frequently better suited to the global growth efforts of service and retailing enterprises.

2. Franchising has much the same benefits as licensing.

3. The franchisee stands most of the risks and costs of establishing outsider places while the franchisor has to expend only the resources to support, employ, monitor, and coach franchisees.

4. The big difficulty a franchisor faces is maintaining quality control.

5. Another difficulty that may occur is whether to permit outsider franchisees to create alterations in the franchisor’s product offerings so as to superior satisfy the expectations and tastes of local buyers.