Goals - Motivation - Organizational Behavior


These are known as the sought after results of motivated behavior. That is, they are the end points of motivation behavior. Goals may be generic or specific. If you are thirsty you may opt for any liquid or you may want a specific brand of drink.

Selection of goals

For any given need. There are many different and appropriate goals. The goals selected by individuals depend on their personal experiences, physical capacity, prevailing cultural norms and values.

1)     Personality experience:  if the individual's past experience has been satisfactory when a particular goal was used to satisfy a need, it is more likely that it (goal) be selected again.

2)     Social and cultural norms and values: social and cultural environment does affect behavior. Free consumption of hard drinks (liquor) openly is against our cultural norms. Thus consumers are not seen consuming liquor openly as it is not the 'in our culture'.

3)     Personal norms and values: an individual's own personal norms and values possibly religious or ethical can also affect the selection of the goal to achieve a particular need.

4)     Physical and or intellectual capacity:  at times some goals are unachievable due to personal limitations. Suppose a person is very fond of consuming tea but has got an acidity problem then he or she will have to go for an alternative goal.

5)     Accessibility of goal:  at times selection of a goal is made on the basis of accessibility.

6)     Self image: a person's own perception of himself or herself also affects the selection of specific goals. Each person is likely to select or purchase products, which closely reflect or are congruent with the person's own self-image.

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