Define Publicity

Question

In your terms Publicity is defined as?

Answer 1

This is deliberate efforts to control the public's acuity of a product. The product could comprise anything through established goods and services that works of entertainment or to celebrity.

By a marketing perspective, this is one of the variables which comprise the promotional mix. Other workings of promotions are sales promotion, advertising and personal selling. For include the marketing mix promotion is one of the variables.