Define e-mail marketing
What do you understand by the term ‘e-mail marketing’? Write down the kinds of email marketing?
Expert
Email marketing is directly marketing through employing electronic mail as the communication medium for commercial marketing or advertising to a group of people at a time. This internet marketing policy usually works through employing emails to send ads, solicit sales or request business or donations and any other type of email communication which is meant to built customer interest, loyalty and increasing the present customer base. It essentially aims at promoting ‘repeat businesses’.
Illustrate in brief the main difference between the publicity and promotion?
Briefly describe the term Newsletters?
Write a short note regarding IMC in the promotions?
What are the various roles which strategic control plays in the marketing?
What do you mean by the term publicity? Provide some illustrations also?
What the basic role which PR or public relation plays in the marketing communications?
Explain what monitoring and controlling marketing actions necessitate?
Write a short note on distinct techniques of direct marketing?
What is the basic difference between the promotional mix and marketing mix?
What are the various modes employed to execute the logistics function?
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