Main objectives of promotion

Question

Briefly list out the main objectives of promotion?

Answer 1

i) Awareness: Specifically whenever a product is new to the market, it should be known to the consumers that this product exists in the market. Promotion mainly helps there.

ii) Knowledge: One gets to know the benefits of the product through promotion.

iii) Liking and desire: Even such who might not have a desire for the product, promotion aids to make that desire and liking the product by employing strategies such as celebrity endorsements and so on.