Main functions of retailing
Briefly describe the main functions of retailing?
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The main functions of retailing comprise:
i) Sorting: The items are set in order by the retailers and hence the customers are capable to locate and pick-up their required goods simply.
ii) Storage: Retailer holds stocks of the goods and thus meets the day-to-day requirements of the consumer.
iii) Channels of communication: The retailer spreads through word-of-mouth communication, valuable information to customers regarding the product.
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