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Define Corporate Image

Corporate Image: A corporate image is the perception which the general public holds regarding a specific business. Most of the companies invest a huge deal of time and other resources in an attempt to persuade the opinion which consumers hold regarding the products offered by the business, and also the business itself. This procedure of cultivating positive public relations expands to not only interaction with consumers, however also ongoing interaction with the media, industrial associations, labor unions, and other entities which have a direct and indirect impact on public belief.

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