Assignment: Marketing Management
Select a current or previous employer and include the following:
• A brief overview of the business structure, culture, and other relevant issues, as needed, to help others understand the organization
• An explanation of how the product or service is positioned in relation to its competition, how it is differentiated, and how the customers perceive it in its current marketing program
• The processes used to identify new product or service opportunities
• The stage of the product or service in the product life cycle and the stage of the business in the business life cycle
• The pricing strategy
• Channels of distribution
• The promotional mix
• An analysis of the top strategic issues crucial to the organization
• Recommendations to senior management
Finally, integrate some of the related theories that you have studied throughout this course in a 10- to 12-page academic research paper.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.