Module Journal Guidelines
Overview: In this assignment, you will discuss the role of public relations in an integrated marketing campaign. Note that this journal is private between you and the instructor.
Prompt: Read Case Study: How Fame Made Snickers' "You're Not You When You're Hungry" Campaign a Success. In your journal assignment, address the following:
- Discuss the role of public relations in this integrated marketing campaign. In this scenario, did public relations and marketing work collaboratively to relay a cohesive message? How so?
- What strategies or tactics were used to do this successfully?
- Discuss the relationship between public relations and marketing.
- What key performance indicators (KPIs) do you think you would be looking for in this scenario?
- Is there anything you would change in order to create an even stronger, more cohesive message? Explain.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.