Discussion: Marketing Case Analysis
Read the case, and answer two questions:
1. Does the proposed new product fit with the existing image and operations of the company and its current channels / markets?
2. Would you recommend Classic knitwear to go ahead with the Guardian deal? Consider potential problems with the marketing program, and the advantages and disadvantages of the licensing agreement before a recommendation.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Case.rar