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Describe the level of involvement and the involvement factor

Marketing Research Discussion

Describe the level of involvement and the involvement factors likely to be associated with buying a new computer. Do you think Apple's website simplifies or complicates the process for the average consumer? Explain!

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Research: Describe the level of involvement and the involvement factor

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