Discussion Board
Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read the article "Best Restaurants In USA: Chick-Fil-A Trumps Competition, McDonald's Falls Out Of Favor" By Sarah Berger to frame the discussion. Complete the following:
• Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
• Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
• Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
• provide an argument ‘FOR' the success of the fast-food franchise's competitors.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.