Assignment: Create A Proper Digital Strategy
Length: 7 pages.
As media executives, we all now face a constant obstacle concerning how to create a proper Digital Strategy (a lot of you mentioned these issues in your midterm papers).
For the final paper, imagine that you are now a media executive running a company that needs to transition and focus on a viable digital strategy in order to survive.
What's your plan? Explain your approach, the viability and application of each solution, and why you think this is the proper methodology to ensure success for your company. Make sure to explain, 1. What type of company you are running, 2. Your full digital strategy, and 3. WHY you think your plan will be successful.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.