Discuss your plan for addressing the global market


Problem

As you know Lyft is an on-demand transportation company primarily providing ride-hailing services and based in San Francisco, California. It develops, markets, and operates the Lyft car transportation mobile app. Also as you know Lyft does not has food delivery service like UberEats. I bring a new service to Lyft in my project. With the new service of Lyft, our users can order their orders from the restaurants we have an agreement. The name of our new service is Lyft Delivery.

Instruction

As you consider this module's text reading and your project idea, discuss your plan for addressing the global market. How does globalization affect your idea? Consider cultural, political, legal, ethical, and/or linguistic issues that may be different in other countries and affect how you do business.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Discuss your plan for addressing the global market
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