Paper Assignment: Marketing Plan Paper
The Marketing Plan paper will be fifteen to twenty pages. It will incorporate all the Marketing Plan Exercises from the course text into one coherent marketing plan. The Marketing Plan should incorporate feedback from the weekly assignments to create a complete, professional, and comprehensive document that could be presented in a real-world environment.
Write a report that includes an action plan based upon the recommendations as presented. Do not just repeat the findings in the recommendations, but rather, what specific actions might be taken so that e-retailers and web based businesses could increase their overall business.
A Look At The E-Shopping Habits Of The U.S. And Chinese Millennials - Article ID:20150410
Elements of the Report from Chapter 16
• Front Matter
o Letter of Authorization
o Letter/Memo of Transmittal
o Table of Contents
o List of Illustrations
o Abstract/Executive Summary
• Body
o Introduction
o Research Objectives
o Method
o Results
o Limitations
o Conclusions of Conclusions and Recommendations
• End Matter
o Appendices
o Endnotes.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.