Discussion: Marketing Strategies
What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses. Be sure to identify at lease one strength and one weakness supported by your outside research. Be sure to expand the discussion by challenging each others' assumptions.
Read refer below text book-
A Preface to Marketing Management (textbook) by Peter and Donnelly
Chapter 2: "Marketing Research: Process and Systems for Decision Making"
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.