Marketing Discussion
Personal selling involves an understanding of how to handle objections of potential customers/buyers. Consider a product/service that could be sold through personal selling (through a sales person).
1. What objection, query or concern could a consumer have relating to that product/service before purchasing?
2. How could a salesperson overcome that objection or answer the query or concern effectively for the consumer?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.