Marketing Assignment
Case, Trap-Ease America: The BigCheese of Mousetraps
Questions for Discussion
1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What may have led them to determine this and identify and explain the four step process that they could have gone through to make the decision to market Trap-Ease.
2. Has Martha identified the best target market for Trap-Ease; why or why not? What are two other market segments that the might the firm target?
3. How has the company positioned the Trap-Ease for the chosentarget market? Could it position the product in other ways?
4. Describe the current marketing mix for Trap-Ease touching on all 4 P's. Make two Recommendations as to what you would have done differently.
5. Identify and explain what Marketing Management Philosophy the company.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.