What methods will be used to engage the attention of and


Part A:

You are to develop communication strategies and write a communication plan for your health care organization. The Communication Plan should include the following components:

Types of internal and external communication networks
Stakeholder analysis
Media methods
Tag lines, logos, photos, etc.
Letterhead, newsletters, etc.

Part B:

You are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:

External environmental analysis
Internal environmental analysis
Strategic choice and strategic goals
SWOT analysis
How will marketing initiatives involve cross-functional team members?
How and when will marketing strategies be evaluated?

Part C:

You are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions:

What methods will be used to engage the attention of and involve community members in the accomplishment of your organization's goals?

How will community diversity issues be addressed?

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Marketing Management: What methods will be used to engage the attention of and
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Anonymous user

5/26/2016 7:11:37 AM

In this assignment, in a Microsoft word paper, you have to respond to the following two parts as per the requisites and guidelines of the paper. Part A: You have to build up communication strategies and write down a communication plan for your health care organization. The Communication Plan must comprise the given components: a) Kinds of internal and external communication networks b) Stakeholder assessment c) Media techniques d) Tag lines, logos, photos and so on. e) Letterhead, newsletters and so on. Part B: You have to perform a market assessment for your health care organization and build up a marketing plan. The market assessment must address the given: a) External environmental assessment. b) Internal environmental assessment. c) Strategic choice and goals. d) SWOT analysis. e) Illustrate how and when will marketing policies be assessed?