Describe burberrys customer base who is burberrys target

Question

Burberry-

1. Compare Burberry's market position relative that of its competitors, including Polo, Coach, Armani, and Gucci. Is Burberry's competitive position sustainable in the long-term? Why or why not?

2. Describe Burberry's customer base. Who is Burberry's target customer? How could Burberry's popularity among non-target customers affect the brand? How should Burberry respond to this popularity?

3. What is Burberry's brand equity? Discuss how Burberry does on different brand equity dimensions.

4. Because demand tends to be unpredictable in the world of fashion, the fashion business is inherently risky. In this context, consider the various changes Bravo made upon her arrival at Burberry. To what extent have these changes exacerbated or mitigated Burberry's risk profile?

5. Bravo's team is currently juggling a lot of things, including multiple brands (e.g., London, Blue and Black), multiple collections (e.g., womenswear, menswear), multiple channels (e.g., wholesale, retail). What is the role of these elements in Burberry's overall business model? For example, what is the role of each of the sub-brands? What is the role of company-owned stores? What is the role of licensing?

6. Bravo's team has managed to elevate the overall status of the Burberry brand. How has it managed to accomplish this?

7. Should Burberry launching Brit, the new perfume line? What other product categories should Burberry be entering?

Answer 1

For the Case scenario of Burberry, please comprehend it properly and on the basis of the information illustrated, respond to the following questions. 1) Compare the Burberry's market position relative that of its competitors, comprising the Polo, Coach, Armani and Gucci. Is Burberry's competitive position sustainable in the long-term? Illustrate why or why not? 2) Illustrate the Burberry's customer base. Explain who is Burberry's target customer? Illustrate how could Burberry's popularity among the non-target customers influence the brand? Illustrate how should Burberry respond to this popularity? 3) Determine the Burberry's brand equity? Illustrate how Burberry does on different brand equity dimensions.